Software created by entrepreneurs, for entrepreneurs

A Letter from the Founders

Hey there!

Thanks for checking out Strety. We’re an independent, self-funded team focused on one thing: building truly great software for the Entrepreneurial Operating System® (EOS®) community.

We were first introduced to the Entrepreneurial Operating System® back in 2016, when one of our customers handed us the book Traction (like many of you). Back then, most of Strety’s current team were working together building our first SaaS business, BrightGauge Software, which was an analytics product focused on MSPs.

We fell in love with EOS right away.

By self-implementing EOS, we went from chaos to calm and grew that business from 3MM to 10MM in ARR and successfully sold the company in 2019. We owe a debt of gratitude to EOS for helping us scale and being able to turn over an extremely well run business to our acquirers.

And this is where Strety was born as a company. We had actually built the codebase for Strety internally back in 2018 and kept that code base post sale. Because we had a vision to build a beautiful software platform to run an entire business from, with the core being EOS®. That vision is what drives us today.

As our Integrator and Strety’s head product nerd, Brian doesn’t want 3-4 SaaS products to manage our business and its people. So we have set out to build that platform with EOS® at the core, but can do much much more…. And that is what you’re looking at today.

We hope you enjoy Strety, our passion project where we pour all of our energy into dialing in every detail. From moving pixels around in the product to fast live human support migrating you from any platform.

Bottom line, we’re here to help you grow your company calmly. If you need, please reach out to any of us.

– Brian Dosal and Larry Garcia, Co-Founders at Strety

Brian Dosal
Co-Founder & CEO
Larry Garcia
Co-Founder & President

Learn more about the team

Strety’s leadership team has been working together for over a decade. We came together at BrightGauge and were the core group who launched Strety as you know and love it today.

Brian Dosal

CEO / Integrator /
Product Nerd

Larry Garcia

President / Visionary / EOS Implementer

Franco Marcano

Head of

Engineering

Derek Weaver

Head of
Customer Success

Stephen Menendez

Head of
Sales

Meet the whole flock*

Strety is backed by a small-but-mighty team accomplishing huge things thanks to running on EOS® and core values of Humble, Passionate, and Good. Our team is filled with dreamers, doers, thinkers, tinkerers, and builders. Whenever you talk to Strety, one of these humans is on the other end, waiting to help!

*Geese are kind of our thing. Feel free to ask about it 🙂

Want to fly with us?

While we’re planning on staying small, we’re always open to meeting people with our core values in case the right seat opens up. If you’re interested in joining the team, please reach out to info@strety.com with a note about yourself and the kind of role you’d thrive in.

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