When choosing the right software platform to implement EOS (Entrepreneurial Operating System) in your business, the debate between Bloom Growth vs Ninety often comes up, as they are some of the oldest software tools in the EOS software game.
This comprehensive EOS software tools comparison will help you make an informed decision when you’re trying to decide in the ongoing Ninety vs Bloom Growth debate. Plus, we’ll share some info about the best EOS software (in our humble opinion).
Both platforms have evolved over the years, each taking a different approach to supporting businesses running on EOS. Whether you’re searching for “Bloom Growth vs Ninety” or “Ninety vs Bloom”, this detailed EOS software tools evaluation covers everything you need to know.
Table of Contents
- Company Background & Evolution
- Platform Philosophy & Core Approach
- Pricing Comparison
- Integration Capabilities & Technical Features
- Product Development & Innovation
- Customer Service & Support
- User Experience: The Good & The Challenging
- Which Platform Is Right for Your Business?
- Why Strety Might Be the Best Choice of All
- Conclusion
Bloom Growth vs Ninety Company Background & Evolution
Ninety.io: A background rooted in EOS and BOS-UP, funded by private equity
Founded in 2017 by Mark Abbott to meet the need for BOS software that makes it easier to share BOS tools throughout companies, Ninety.io has positioned itself as a dedicated EOS software platform, though it also serves people interested in running other business operating systems, like BOS-UP, a BOS that is powered by Ninety.
After bootstrapping for a few years, Ninety.io first got private equity funding in 2021, with an undisclosed amount from New York-based private equity firm, Insight Partners. The platform then raised $35 million in Series B funding in November 2023, led by Blue Cloud Ventures.
Throughout its growth, Ninety has been a Licensee of EOS®.
Bloom Growth: From Licensed to Independent
Originally founded as Traction Tools in 2013 with a licensing agreement with EOS Worldwide® that lasted until 2022, Bloom Growth has undergone a significant transformation. The company rebranded to Bloom Growth in October 2022 after their licensing agreement with EOS Worldwide ended.
Founded and led by visionary Clay Upton, Bloom Growth has transitioned from being EOS-licensed to supporting multiple business operating systems while maintaining EOS compatibility. Bloom Growth also has its own BOS with dedicated Bloom Growth Coaches.
Platform Philosophy & Core Approach
Ninety.io’s Strategy
Ninety.io takes EOS’ core tools and principles and gathers everything into one cloud-based platform. The platform is built specifically to help companies running EOS along with other operating systems like BOS-UP. In the EOS version, EOS terminology is interwoven throughout the platform, for EOS practitioners.
Ninety offers customized meeting types, delegation of milestones, notification indicators, and customized language and terminology options. Ninety.io also serves companies not running EOS, providing tools for enhanced meeting management, communication, and data monitoring.
Bloom Growth’s Multi-Framework Vision
Bloom Growth was built to accelerate EOS success with streamlined meeting tools, customizable workspaces, and ready-made templates for EOS meeting agendas. The platform offers custom language options allowing businesses to adapt the software to their unique terminology rather than sticking to pre-defined EOS language.
Since their rebrand, Bloom Growth now supports all business operating systems while maintaining EOS compatibility, introducing what they call “a new paradigm of operating a business through a transformation in perspective.”
Bloom growth vs Ninety Pricing Comparison
Ninety.io Pricing Structure
In the Bloom vs Ninety pricing battle, Ninety.io offers a tiered approach with many different pricing options, starting at $16 per user/month for the whole tool.
Lower prices per seat are available for people who want to access fewer tools; for example, seats start at $14 for the tier without documentation and process tools.
Seats start at $10 per user for a version of Ninety without documentation, insights, custom meetings, quarterly and annual discussions and review, custom meetings, or reviews.
They also offer a volume discount of 30% off when you pre-pay and commit your entire company for a year to the platform.
Bloom Growth Pricing Structure
Bloom Growth’s pricing starts from $149/month for up to 10 users, then $10 per person per month for users 11-45, and $2 per person per month for 46+ users. This tiered approach can be more cost-effective for larger organizations.
The platform offers multiple pricing tiers including coaching solutions and software-only options. Unlike Ninety.io’s annual subscription commitments, Bloom Growth has no contracts or cancellation fees with a “love-us-or-cancel-at-any-time” policy.
Both companies offer free trials.
Integration Capabilities & Technical Features
Ninety.io Integrations
Ninety.io offers native integrations with some Microsoft and Google products, including Tasks, To Dos, Calendars, and SSO. According to user reviews, Ninety.io currently has no API available, which may limit custom integration capabilities.
Bloom Growth Integration Ecosystem
Bloom Growth has a significant integration advantage in this EOS software tools evaluation with a full API available with comprehensive documentation and token-based authentication. The platform provides Zapier integrations enabling connections to thousands of apps including Gmail, Asana, Trello, and more, though there are fewer native integrations.
Product Development & Innovation
Ninety.io Development Approach
Ninety.io focuses on regular platform updates and improvements with ideas often coming from user feedback. Recent updates include Knowledge Portal, KPI Manager, enhanced 1-on-1 tools, and Rocks enhancements.
Notably, G2 reviewers preferred Ninety.io’s direction for feature updates and roadmaps over Bloom Growth.
Bloom Growth Development Philosophy
Bloom Growth recently released a revamped interface with user-centered experience, intuitive navigation, and customizable workspaces. The company emphasizes that feedback goes directly from support team to product and UI/UX team with a transparent product roadmap process.
The platform focuses on continuous innovation driven by client feedback with a visible changelog for users, and built their newest version of meeting and project management software released in early 2023.
Customer Service & Support
Ninety.io Support Model
In the ninety vs bloom support comparison, Ninety.io offers impressive response times with an average of less than 5 minutes during office hours. The platform provides extended hours: Monday-Thursday 24 hours, Friday until 8 p.m. ET, Saturday 8 a.m. to 5 p.m. ET, Sunday 3 p.m. to midnight ET.
Their support team speaks English, Spanish, French, and German, and users consistently praise quick response to issues and continuous feature improvements. Ninety also uses AI agents in its customer communications.
Bloom Growth Support Philosophy
Bloom Growth’s support team is available every weekday with hands-on assistance to ensure smooth onboarding and continued success. The company emphasizes that clients work with a real person every time via email, chat, or phone.
Their support team positions itself as feeling like an extension of clients’ own teams, acting as a partner rather than just software, and users consistently rate customer service as exceptional and highly responsive.
User Experience: The Good & The Challenging with Bloom Growth vs Ninety
What Users Enjoy About Ninety.io
Users appreciate the focus on urgent and important items and scorecard functions. The platform offers simple functionality with quick response to issues, helping run more efficient L10 meetings and better track progress on Rocks, To-Dos and key deliverables. If simplicity is key, Ninety delivers.
What Users Love About Bloom Growth
Users love the ability to assign and manage tasks company-wide in one platform. The platform is excellent for weekly meetings and keeping everyone on track with great visibility across teams.
They also appreciate the customizable meeting agendas and workspace features, with recent interface improvements making updating and reviewing workspace much easier.
Common User Challenges with Ninety.io
Some users report occasional glitches, crashes, and clunky performance. The platform is missing key features like reporting on rocks, and per-seat licensing makes it expensive for larger teams.
Minor issues include problems with print functionality of accountability chart and some challenges for colorblind users. One user expressed disappointment saying the company forces a choice between running EOS properly or using their software.
Common User Challenges with Bloom Growth
Rocks and scorecards features can be temperamental with items archiving unexpectedly or showing up inconsistently. Setup can be difficult and the platform could be more intuitive for team configuration.
The platform has a weak reporting structure and quarterly 1:1s/performance review features are not strong enough for comprehensive performance management. Some features seem messier than expected when inputting tasks, rocks, and goals.
Bloom Growth vs Ninety: Which Platform Is Right for Your Business?
Choose Ninety.io If:
- Your organization is open to EOS or BOS-UP
- You prefer to pre-pay and receive volume discounts
- You value fast customer support response times (under 5 minutes)
- You want EOS-native terminology throughout the platform
- You need multilingual support (English, Spanish, French, German)
Choose Bloom Growth If:
- You need extensive API capabilities for custom integrations
- Your organization uses multiple business operating systems
- You value comprehensive coaching services alongside software
- You need more customizable language and terminology options
- You prefer tiered pricing that scales down for larger teams
Why Strety Might Be the Best Choice of All
While both Ninety.io and Bloom Growth offer solid EOS software solutions, there’s a compelling third option that’s gaining significant traction in the market: Strety. Built by the successful entrepreneurs behind BrightGauge (which they grew and sold using EOS® principles), Strety represents a new generation of EOS software tools designed by operators for operators.
Integration-First Approach
Unlike the limited integrations offered by Ninety.io or the complex setup often required with Bloom Growth, Strety was built with integrations at its core. The platform seamlessly connects with Microsoft Teams, Google Workspace, Slack, Monday.com, Asana, and popular PSA tools like ConnectWise and Autotask, eliminating the “software sprawl” that many businesses experience.
Built by EOS Operators, not Coaches
Strety’s founders aren’t theorists—they are entrepreneurs to their core. They used EOS® to build and scale BrightGauge before successfully selling the company. This real-world experience shows in every aspect of Strety’s design, from the intuitive interface to the practical features that solve actual day-to-day operational challenges. Strety will also never create its own business operating system, or muddy its core focus by getting into coaching.
Competitive Pricing with More Value
Strety offers competitive, up-front, no-contract pricing, while providing more features and integrations out of the box (starting at $13/seat). The platform includes advanced performance management tools, comprehensive project management capabilities, and custom playbook creation—features that often require add-ons or higher tiers with other platforms.
Very Rapid Development Cycle
Customer feedback consistently highlights Strety’s exceptional development speed. Features requested by users are often implemented within days or weeks, not months or quarters. This responsiveness stems from Strety being a focused, agile company rather than a large enterprise software vendor.
Microsoft Ecosystem Integration
For businesses already using Microsoft Teams, Outlook, and other Microsoft tools, Strety offers unparalleled integration. Users can access their EOS tools directly within Teams, create to-dos that sync with Microsoft To-Do, and never leave their existing workflow.
Beyond Basic EOS Implementation
While maintaining EOS purity, Strety goes beyond basic EOS tools to include features like:
- Advanced project management with milestone tracking
- Comprehensive playbook creation and management
- Sophisticated HR and performance review systems
- Culture and engagement surveys
- Custom reporting and analytics
Proven Track Record
Companies switching from both Ninety.io and Bloom Growth to Strety consistently report improved user adoption, better meeting efficiency, and enhanced overall EOS implementation success. Strety case studies show businesses experiencing significant productivity gains and cultural improvements after making the switch.
Conclusion
In the Ninety vs bloom growth debate, both platforms offer solid foundations for a basic EOS implementation. Ninety.io excels in 2 different business operating systems (BOS-UP and EOS), while Bloom Growth provides more customization and API flexibility.
However, for businesses seeking the most comprehensive, integration-rich, and user-friendly EOS software experience, Strety emerges as the platform that combines the best of both worlds while addressing the limitations of each.
Whether you choose Ninety.io, Bloom Growth, or Strety, the most important decision is to start implementing EOS with the right tools. Each platform offers free trials, so consider testing multiple options to see which aligns best with your organization’s specific needs and existing technology stack. The right EOS software tools can transform your business operations, improve accountability, and drive sustainable growth—regardless of which platform you ultimately choose.
