One of the first questions we get when people see Strety is, “What’s on your roadmap?”
Here’s the truth… we don’t have one.
Yes, we always know what’s coming out in the next four to six weeks, and we’ll gladly share that. But beyond that, it’s not a roadmap… it’s just a list of hopes. And hopes don’t build trust.
Roadmaps Over-Promise
Most software companies treat their roadmap like a sales tool… glossy slides, twelve months of promises, quarter-by-quarter feature dumps. It looks impressive, it feels reassuring, but it’s smoke and mirrors.
The second real life kicks in, priorities shift, customers ask for different things, technical hurdles pop up —the roadmap crumbles. Deadlines slip, features get watered down, and customers are left frustrated. You either have people disappointed you’re not building what you promised, or others who wonder why you aren’t developing features that are relevant to them today.
We’ve all seen it, and we’re not going to do it to you. Our job isn’t to sell you a dream. Our job is to build the best possible product, step by step, one meaningful release at a time.
Focus on What Matters Now
The world moves fast. What felt critical six months ago might not matter today. A roadmap locks you into building things that no longer serve your customers… wasted time, wasted energy, wasted trust.
Instead, we stay nimble. We decide what to build in shorter cycles based on what’s most impactful right now. That way, you get improvements that matter today, not features that were promised ages ago when the world looked different.
Shorter cycles also mean quicker feedback and iteration loops. You’ll often see us shipping something that we know is not perfect down to the last pixel, but is 80% of the way there. Shipping a true MVP (minimum viable product) on our features means that we go from 80-100% the most effective way possible: by actually using the feature and getting feedback from people using it, not just making wild guesses on what we think might work.
Real Transparency
If you want to know what’s next, just ask. You can always chat into support, and a real person will get you answers. We’ll tell you what’s in the works for the next four to six weeks… that’s real, that’s tangible. But we won’t hand you a 12-month fantasy timeline just to make everyone feel good for now, because that kind of theater always backfires.
And to be transparent about our long term vision for the product: we want to make it easier for you to manage more of your business with fewer SaaS tools by running your business in Strety. That’s why we’ve gone beyond core EOS software tools to build projects, surveys, playbooks, performance management features, and an HR center. We want businesses to grow calmly, and we believe cutting down on disconnected software tools helps you cut down on chaos (and also saves you a ton of money).
Trust Through Action
At the end of the day, trust isn’t built on promises, it’s built on progress. Not glossy slides, not future fantasies, but real work delivered consistently.
So no, we don’t do roadmaps… and we’re proud of it. Because we’d rather spend our time building the product you need today than promising the one that may never exist tomorrow.