Compare Bloom Growth vs Strety for EOS implementation. See features, pricing, integrations, and real customer reviews to choose the best EOS platform for your business.
Table of contents:
- Platform Overview
- Bloom Growth vs Strety and EOS Licensing: A Critical Difference
- Key Bloom Growth vs Strety Platform Differences
- Real Customer Migration Stories
- Pricing and ROI Analysis
- Industry-Specific Use Cases
- Bloom Growth vs Strety decision framework: Which Platform Should You Choose?
- Frequently Asked Questions in comparing Bloom Growth vs Strety
- Conclusion: Making the Right Choice
- Ready to Choose Your EOS Platform?
Platform Overview
What is Bloom Growth?
Bloom Growth (formerly Traction Tools) is an established platform that provides basic tools for implementing a business operating system. Key features include:
- Scorecard tracking
- Rock management
- Issues lists
- Meeting agendas
- Basic reporting
Founded: 2012
Target Market: Small to medium businesses using a BOS
Core Strength: Simple, straightforward BOS implementation
What is Strety?
Strety is a modern EOS platform built by the co-founders of BrightGauge, designed specifically for business operators. Key differentiators include:
- Official EOS Licensee™ status (as of 2025)
- Extensive integrations with Microsoft and Google ecosystems
- Modern, intuitive user interface
- Rapid development cycle and responsive support
Founded: 2023
Target Market: 10-250 person companies, professional services
Core Strength: Integration-first approach with authentic EOS implementation
Bloom Growth vs Strety and EOS Licensing: A Critical Difference
Strety: Official EOS Licensee™
In early 2025, Strety became one of only two organizations with an official EOS licensing agreement. This means:
✅ Authentic EOS terminology (Level 10 Meeting™, Rocks™, V/TO™)
✅ Official credibility with EOS Worldwide
✅ Aligned development with pure EOS methodology
✅ EOS Implementer support and community integration
As CEO Brian Dosal announced: “We signed a licensing agreement with EOS Worldwide that grants us the ability / freedom to use their trademarked terms and processes inside our product.”
Bloom Growth: No Official License
Bloom Growth operates without official EOS licensing, which impacts:
- Cannot use trademarked EOS terminology
- No official affiliation with EOS Worldwide
- Generic naming conventions for EOS tools
- Limited alignment with official EOS updates
Key Bloom Growth vs Strety Platform Differences
User Interface and Experience
Bloom Growth takes a more traditional approach to business software. It’s functional and gets the job done, but several customers have described it as feeling dated or rigid in structure.
Strety prioritizes modern design and user experience. As Ian Groves from Start Tech explains in this case study: “When you’re techie guys, you can get a bit snobbish about a decent UI!” The platform feels intuitive and doesn’t require extensive training for new users.
Integration Capabilities: The Game Changer
This is where the platforms diverge most significantly.
Bloom Growth operates more as a standalone system. While it handles EOS well, it doesn’t have native integrations with your existing tools, often requiring manual data entry, integration setup with Zapier, and constant switching between platforms.
Strety was built integration-first. It connects seamlessly with:
- Microsoft Teams, Outlook, To Do, and Planner
- Google Workspace
- CRMs like HubSpot and WealthBox
- Project management tools: Asana, Monday.com
- PSA systems: ConnectWise, HaloPSA, Kaseya, Autotask
Georg Dauterman from Valiant Technology explains the impact: “Every time we can avoid having to manually enter something, we’re getting back seconds and minutes… When the small daily wins are compounded over the year, you’re making some massive changes in the business.”
Meeting Management and Customization
Bloom Growth provides standard L10 meeting functionality with basic agenda management, but customization options are limited.
Strety offers highly customizable Level 10 Meeting™ agendas that can be tailored for different teams and purposes. The Teams integration means you can run meetings without leaving your primary workspace. Plus, features like the Tangent Alert button add engagement — as Brian Greer from ServiceMaster notes in this case study: “We always laugh when that tangent bird comes across the screen. It gets us back on track in a fun way.”
Flexibility and Scalability
Bloom Growth tends toward a “one size fits all” approach, which can feel restrictive for teams with unique needs or non-standard implementations.
Strety offers flexibility where it matters most. You can set up scorecards to track metrics weekly, monthly, quarterly, or annually — crucial for businesses where not everything makes sense to track weekly. As Shane Naugher from DaZZee IT explains in this case study: “Without being able to connect tools together through integrations, you’re pretty hamstrung.”
Customer Support and Development
Bloom Growth follows a traditional support model with slower response times to feature requests and a less agile development cycle.
Strety stands out for its rapid development and customer responsiveness. Ian Groves from Start Tech describes the experience: “In my decades of experience in tech, I’ve never known a dev team turn corrections, enhancements, and new ideas around as quickly as the Strety team does… We reached out and literally an hour or two later, it’s fixed.”
Real Customer Migration Stories
From Spreadsheets to Strety
Kim Sullivan from WorkSmart describes their journey: “We evaluated Traction Tools (now known as Bloom Growth). It didn’t feel modern enough. Plus, it was both expensive and didn’t do everything we needed… With Bloom Growth, we would be trading one set of issues for another set of issues — that now we have to pay for.”
From Bloom Growth to Strety
The team at Start Tech made the switch after years with Bloom Growth. They reported: “We weren’t unhappy with Bloom and weren’t actively seeking a new solution. It was an adequate digitized version of the tools from Traction. But getting some experience with Strety showed us that we had been using the weaker of the two options.”
The Integration Impact
Multiple case studies highlight how integrations transform daily workflows. Paige Longmore from 31st Street Capital explains: “I sit in on eight to ten meetings each week—across five companies and seven brands. Managing all those to-dos and rocks was a real headache before Strety. Now, with everything integrated into one place through Outlook’s To Do list, I’ve become a lot more efficient!”
Pricing and ROI Analysis
Bloom Growth Pricing
- Higher per-user costs
- Limited integration value
- Additional costs for advanced features
Strety Pricing
- Competitive per-user pricing starting at $13/user/month
- Reduced software costs: Eliminates need for separate meeting and task management tools
Cost Savings Examples:
Paige Longmore, 31st Street Capital:
“I sit in on eight to ten meetings each week—across five companies and seven brands. Managing all those to-dos and rocks was a real headache before Strety. Now, with everything integrated into one place through Outlook’s To Do list, I’ve become a lot more efficient!”
Industry-Specific Use Cases
MSPs and Technology Companies ⭐ Best Fit for Strety
Why Strety excels for MSPs:
- Deep PSA integrations (ConnectWise, HaloPSA)
- Microsoft ecosystem alignment
- Built by MSP industry veterans
- Rapid development cycle matches tech industry pace
Customer Example – DaZZee IT Services:
“Since we’ve been running EOS® on Strety, the team gets tangible results out of EOS®. They’re actually running their own meetings and asking, ‘Well, can we build an agenda and use Strety to do this or that for us?'”
Multi-Location Operations
ServiceMaster Franchises (4 locations):
“Running one business that’s located in four places can obviously be challenging… Strety makes it easier for me and for our general manager to quickly home in on different metrics for different locations.”
Holding Companies and Complex Organizations
31st Street Capital (Multiple Portfolio Companies):
“We are members of each Strety instance — one instance for each of the portfolio companies, as well as one for the holding company. This structure allows for high-level sharing.”
Read holding company case study →
Non-Profit Organizations
“When you have a smaller team, there’s a tendency to build unicorn seats because some people have to wear so many more “hats”. That can lead to someone who has one title, but they do three or four different roles. Using that as a model for accountability really doesn’t scale too far. EOS® helps us be more intentional in how we’re dividing our work and who owns what.”
Bloom Growth vs Strety decision framework: Which Platform Should You Choose?
Check out side-by-side comparison of Bloom Growth vs Strety on G2.
Choose Bloom Growth If:
✅ You don’t need extensive integrations
✅ Your team prefers traditional business software
✅ Basic EOS implementation meets your needs
✅ Official EOS licensing isn’t important
Choose Strety If:
✅ You want an officially licensed EOS platform
✅ You use Microsoft 365 or Google Workspace daily
✅ You’re in MSP, technology, or professional services
✅ Integration capabilities could save significant time
✅ You value modern, intuitive interfaces
✅ You need responsive customer support
✅ You’re scaling beyond leadership team implementation
✅ You work with EOS Implementers
Key Decision Questions:
- Licensing: How important is using an officially licensed EOS platform?
- Integrations: How much time does your team spend switching between tools?
- Industry: Are you in technology/MSP space where integrations are crucial?
- Scale: Are you implementing EOS beyond just leadership level?
- Support: How responsive do you need your vendor to be?
- Interface: Does your team prefer modern vs. traditional business software?
Frequently Asked Questions in comparing Bloom Growth vs Strety
Q: Can I migrate data between platforms?
A: Yes, Strety offers data migration assistance from other EOS platforms including Bloom Growth. Their onboarding team handles the technical transfer process.
Q: Which platform has better customer support?
A: Based on customer feedback, Strety provides faster response times and more agile development. Multiple customers report same-day fixes for issues.
Q: Do I need integrations if I’m just starting with EOS?
A: While not essential initially, integrations become valuable as you scale implementation beyond leadership level. They eliminate double-entry work and improve adoption.
Q: Which platform is better for self-implementation?
A: Both support self-implementation, but Strety’s modern interface and extensive documentation make it easier for teams to adopt without formal training. Check out our EOS self implementation wiki here.
Conclusion: Making the Right Choice
The EOS platform you choose should align with your organization’s technical environment, industry requirements, and long-term growth plans.
Bloom Growth serves organizations seeking basic EOS functionality at the lowest possible cost, with minimal integration needs.
Strety excels for organizations that value:
- Official EOS licensing and authenticity
- Integration with existing workflows
- Modern user experience
- Responsive vendor support
- Scalable implementation
As Mark Lukehart from Parachute Technology concluded:
“After trying a couple of them, I believe Strety is hands-down the best one… You’ve got to use a platform for your business operating system, and I think Strety is a best-in-class platform to be using.”
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