Blog EOS implementation Ninety vs Strety: An EOS Software Comparison

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Ninety vs Strety: An EOS Software Comparison

Comparing Ninety vs Strety? You’ve come to the right place. We’re not going to put a feature checkbox like a lot of software companies do. We’re confident you can learn about the features and how they can serve your business.

What we’re diving into here are the bigger questions about how each company operates and builds software — the kind of information that doesn’t live in a checkbox.

Company background and culture
Unique product features
Development velocity
Pricing
Additional Resources

Strety vs Ninety Company Backgrounds and Culture: Two Different Paths to building EOS Software

When you’re choosing an EOS platform, understanding where these companies come from matters. Ninety and Strety represent two completely different approaches to the same problem, and those differences start with their founders’ backgrounds.

Ninety: Built with coaches in mind, funded by private equity and venture capital

Ninety was founded by solo founder Mark Abbott, whose extensive background in business coaching and finance shaped the platform. With nearly four decades of experience as a lender, investor, and business builder — plus formerly credentialed as a Certified EOS Implementer® — Abbott brought a coaching-first perspective to software development.

Abbott’s finance background is impressive: VP at Continental Bank, Senior Managing Director at Trivest Partners, and President of Heller Corporate Finance. But what really drove Ninety’s creation was what he kept hearing from his fellow business coaches: “We wish there were coaching system software that makes it easier to share our system throughout the company.”

That coaching DNA shows up everywhere. Ninety doesn’t just support EOS — it partners with multiple business operating systems, including BOS-UP, a business operating system founded by Scott Abbott. This flexibility reflects Abbott’s coaching background, where finding the right fit for each client is everything.

Aligned with Abbott’s background in finance, Ninety.io has gotten two rounds of funding from two different venture capital firms: an undisclosed amount in 2021 and $35M in 2023. This abundance of external funding has helped Ninety scale to over 200 employees and has created a complex landscape of stakeholders and shareholders.

The Ninety leadership team has been described as strong in the early years, but company culture has suffered in recent times with volatility that some employees blame on mismanagement. Several of Ninety’s employee reviews mention “nepotism” and the promotion of family members that give the appearance of unfairness and the wrong people in the wrong seats.

Strety: Built by Operators, for Operators, bootstrapped and independent

Strety’s story couldn’t be more different. Co-founders Brian Dosal (Visionary) and Larry Garcia (Integrator) didn’t start as coaches — they were operators who built, scaled, and successfully sold their previous software company, BrightGauge, using EOS principles.

They built Strety because they needed it themselves, unsatisfied with the EOS software available at the time. As software builders who understood both the technical intricacies of scaling and the practical challenges of implementing EOS, they initially created Strety as an internal tool.

Their operator-first approach meant solving real problems they’d lived through — disconnected tools, administrative overhead, making EOS work seamlessly with existing workflows. After a nine-year journey: first as EOS self-implementers at BrightGauge, to building Strety, Strety became one of only three companies with an official EOS Licensee agreement.

Brian and Larry have built Strety without any external funding, and no plans for an exit in sight. Being boot-strapped and independent is important to them and the small team they’ve built (we are just 13 employees total as of July 2025).

Strety’s company culture is built around our three Core Values: Humble, Passionate, Good. Every member of our 13-person team embodies these values. We’re a tight-knit team who love working together, with strong leadership from Larry and Brian who are experts in building winning cultures.

Why your software vendor’s background and culture matters

These different origins create fundamentally different philosophies. Ninety approaches EOS software from the coaching perspective — emphasizing getting a business to work within a coach’s methodology and framework, whether that framework is BOS-UP or EOS. Strety focuses on how EOS can improve operational efficiency by building integrations and eliminating friction that drives operators crazy.

Ninety’s funding means it has had more resources to put toward sales and marketing, and has created space for its founder to pursue opportunities outside the software world, like writing and publishing a book (the first of many he has planned). Multiple investors also means multiple perspectives to keep in mind while running the business: customers, employees, investors, board members, and venture capital firms.

By staying small and self-funding, Strety’s co-founders have ensured that we answer to no one but our customers (and ourselves). We are also fully focused on building great software — you won’t be seeing a book or a business framework with the Strety stamp on it. The product reflects this, with more integrations and features than any other EOS software on the market. We build to help small businesses run EOS and more in Strety, so they can consolidate their SaaS tools while maturing their operations and growing their businesses.

The current company culture of Ninety and Strety reflect their respective histories and philosophies. When a company has a strong culture and happy employees, you can expect that every person you work with at that company will go the extra mile, whether you’re a giant account or a small team just getting started.

Ninety vs. Strety: Product Comparison (Beyond Core EOS Tools)

While both platforms offer the standard EOS toolkit (Level 10 Meetings, Rocks, Scorecards, V/TO, etc.), their unique features reveal fundamentally different approaches to how they support EOS® and other business operating systems.

Ninety’s Unique Features

Support for BOS-UP

Ninety’s biggest differentiator is that it is the only software partnered with the BOS-UP business operating system and coaching methodology. While the BOS-UP tools look very similar to the tools in EOS, it is a unique business operating system in that software implementation of Ninety is a part of its core, with coaches that are credentialed from both Ninety and BOS-UP.

Enterprise-Style Service

With its venture backing and focus on larger organizations, Ninety offers enterprise-level features that enhance the ability to handle complex organizational structures. It’s built for companies that need a platform to scale across multiple teams, departments, or even different business units using different methodologies. It serves as a standalone tool to run your BOS away from your other business processes. By using AI in customer support, Ninety is able to move even faster.

Strety’s Unique Features

Operator-Focused Tools

Built by operators for operators, Strety includes tools that go beyond basic EOS® implementation. We know that most business owners don’t want to click through a dozen tools to get their work done, let alone foot the bill for so many different products!

The Projects module handles project management, while Playbooks let you document processes and assign them with accountability tracking. The performance management suite includes 360 reviews and structured 1:1 meeting agendas. Employee engagement surveys and the EOS Culture Checkup™ help you measure and improve company culture. And our new HR center makes it easier than ever for your HR experts to see the people management data they need at a glance.

Integration Ecosystem

Another of Strety’s superpower in eliminating software sprawl: seamless integrations. Our native Microsoft Teams integration means your EOS tools live where your team already works.

Beyond Teams, Strety connects with Slack, Google, task management tools (Asana, Monday.com, Microsoft Planner, Google Tasks), PSA systems (AutoTask, ConnectWise, Halo), and CRMs (HubSpot). These are true two-way syncs that eliminate double data entry, helping to reduce clicks and confusion. Plus, we always have more integrations on the way.

User Experience Focus and Innovation

We bring our personality to our EOS® software. Tangent Alerts use fun GIFs to keep meetings on track without being confrontational. Meetings include voting, interactive elements, and rating systems. You get (customizable!) confetti when you solve an Issue, or drag a To Do into your Done list. Most importantly, Strety’s rapid development cycle means we ship frequent feature updates based on actual user feedback from fellow operators — part of the reason our users love us is they get to tell us what to do!

Want to learn how Strety uses Strety? It’s a peek behind the curtain that shows how we use our software as a small business, and how it guides our development. Check out our Dogfood blog category. It’s where we talk about — you guessed it! — eating our own dogfood 🙂

Hands-on customer service that people rave about

One of our core values is Humble, so we asked our customers to do the bragging for us. Our reviews show how much people appreciate our human-first (and human-only) approach to customer service and success.

Why these product differences matter

If you’re looking to implement BOS-UP, Ninety is without a doubt the best software tool for you.

But if you’re looking to implement EOS® with the support of a passionate team of fellow entrepreneurs and operators, who build with your pain points in mind (because they know them from first-hand experience), then Strety is the best EOS software for you.

Ninety vs Strety: Development velocity and focus

Ninety.io development velocity: traditional and corporate

Ninety.io follows a traditional corporate software development approach with a roadmap that extends a year into the future. Users describe ongoing improvements, and the company is actively working on integration capabilities, which include catching up with Strety’s current integrations by next year, if all goes according to plan.

However, customer feedback reveals mixed experiences with development speed. While users appreciate regular updates, some express frustration that “there remains some key programming to make the software fully capable.”

More concerning, some users report that “nothing really happens with the feedback. Goes into their long list of suggestions to IT, with no real outcome.” Despite having a larger engineering team of 19 developers, the feedback-to-implementation process appears hampered by managerial layers typical in a corporate, venture backed organization.

Strety development velocity: we know SMBs need speed

Strety operates on a philosophy of immediate responsiveness through daily iteration cycles. We develop close relationships with our customers, gather feedback to help guide the roadmap, and push code every day to move our platform in the directions our customers lead us. We don’t plan a year ahead; we develop in sprints that produce more wins, more quickly.

This approach delivers measurable results. Our users report “constant improvement to our experience as features and enhancements are released” with an “extremely responsive” team. Customers note that “when any of our team asked for anything during the initial implementation, the Strety team made changes within days.” The rapid development creates “momentum of so many improvements happening so quickly” that “keeps everyone engaged.”

Why development velocity matters for your EOS software choice

The fundamental difference lies in feedback integration speed. Ninety.io has more development resources but operates through organizational processes that can delay implementation.

Strety’s smaller, self-funded structure enables direct customer-to-developer communication, allowing us to respond to needs in days rather than months. Customer experience data consistently shows superior responsiveness from Strety’s approach, with users experiencing immediate improvements rather than waiting for features to work through corporate development queues.

If you want an EOS software that literally anticipates and responds to your needs as a business operator, you want Strety.

Ninety vs Strety: Pricing Comparison

Ninety.io Pricing Structure

Tiered Pricing Model

Ninety.io offers a four-tier pricing structure for different organizational needs and budgets:

Free Plan: $0/user – A couple of basic EOS tools for organizations testing the platform
Essentials Plan: $10/user per month – Core EOS tools without advanced features
Accelerate Plan: $14/user per month – Core EOS tools plus some custom meetings and quarterly discussions
Thrive Plan: $16/user per month – Full feature set including documentation, insights, and some 1:1 meeting functionality

Volume Discounts and Special Pricing

Annual Commitment Discount: 30% off when pre-paying and committing entire organization for one year
Pricing Restrictions: All users within an organization must be on the same tier – no mixing of subscription levels

Strety Pricing Structure

Simplified Single-Tier Model

Strety employs a streamlined pricing approach with one comprehensive package:

Standard Pricing: $13/user per month (average)
Volume Scaling: Lower per-user costs as team size increases
All-Inclusive Features: Single price includes EOS tools, project management, performance management, surveys, playbooks, and integrations

Special Pricing Programs

Non-Profit Discount: 40% off for 501(c)(3) organizations
No Tier Restrictions: Organizations can start with any number of users and scale flexibly

Direct Cost Comparison

Entry-Level Pricing

Ninety.io: Starts at $10/user (Essentials) but limited functionality requires most organizations to use higher tiers
Strety: $13/user but includes comprehensive feature set equivalent better than Ninety’s highest tier

Full-Feature Comparison

Ninety.io Thrive Plan: $16/user per month for complete feature access
Strety standard: $13/user per month for complete feature access
Cost Difference: Strety is 25% less expensive than Ninety’s full-feature tier

Annual Commitment Analysis

Ninety.io with Annual Discount: $11.20/user per month (30% off $16 tier)
Strety Standard: $13/user per month (no annual commitment required)
Consideration: Ninety.io becomes cheaper with annual commitment but requires upfront payment and year-long lock-in for everyone in your company, while Strety is flexible and scalable

Strety vs Ninety Value Proposition Differences

Different Feature/Price Strategy

Ninety.io uses feature limitation to drive users toward higher-priced tiers. Essential capabilities like custom meetings, quarterly discussions, and documentation tools are restricted to higher-cost plans.

Strety includes all features in our single pricing tier. It’s pretty simple: we offer more features for less money than other software, with no artificial feature restrictions.

Hidden Costs vs Up-front Pricing

Ninety.io requires organizations to evaluate which features they need and potentially upgrade entire teams when requirements change. The tiered approach can lead to unexpected costs as organizations grow.

Strety eliminates pricing complexity with transparent, all-inclusive pricing that scales down per user as teams grow, with no feature upgrade costs.

Ninety vs Strety: Cost-Effectiveness Analysis

For organizations requiring full EOS functionality, Strety offers 25% cost savings compared to Ninety.io’s equivalent tier. However, for organizations with basic needs, Ninety.io’s lower-tier options may provide initial cost advantages, though users will need to upgrade to higher tiers for practical implementation.

The key consideration is whether organizations prefer predictable, comprehensive pricing (Strety) or tiered options with potential for lower initial costs but feature limitations (Ninety.io).

Another consideration: while Ninety has developers working through the complexity of gating/creating four different products to accommodate four different tiers, not to mention working on the backend of collecting payment for the different tiers, our developers are working on one thing: making Strety awesome.

Conclusion: Do Your Own Research

We strongly recommend conducting your own research to make the best decision for your specific business needs. Every organization has unique requirements, existing technology stacks, and team preferences that should factor into your EOS platform selection. Here are big-picture resources to explore when you’re trying to decide between Ninety vs Strety.

Research Resources for Ninety.io

Product Information:

Features Overview: https://www.ninety.io/eos/features
Integrations: https://www.ninety.io/integrations
Pricing Details: https://www.ninety.io/ninety-pricing
Company Information: https://www.ninety.io/about

Customer Reviews:

G2 Reviews: https://www.g2.com/products/ninety-io/reviews

Employee Insights:

Glassdoor Company Profile: https://www.glassdoor.com/Overview/Working-at-Ninety-EI_IE3308735.11,17.htm

Research Resources for Strety