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Tiffany Keegan is a fractional integrator and the founder of Fox Ops, where she serves as the second-in-command for a handful of EOS-run companies spanning industries — from a karate studio to an event rentals business. She first encountered EOS in 2017 and spent years as a full-time integrator at two companies before launching her fractional practice in late 2025. Tiffany also founded and runs the Focused Integrator Forum, a peer group for integrators she started in 2023. Today she runs her entire business on Strety and has moved every client who needed an operating system onto the platform.
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Your background was in graphic design and marketing. How did you end up in the integrator seat?
Honestly, sitting in this seat lights me up. I went to school for graphic design and started out in marketing departments, and while I loved design, being creative took a lot of energy out of me. What I realized was that project management and operations were my jam. I had a role in my 20s at a university marketing department where I’d finish my work so fast I’d go around asking the project managers if I could help with anything, and I actually got in trouble for it — they told me I was making other people look bad. I was like, but I’m bored, I need something else to do.
When I got to Survival Frog, an outdoor survival company, I got into supply chain and logistics and fell in love with solving puzzles. My old visionary used to say if any company tells you they don’t have problems, they’re lying. I took the Crystallizer assessment EOS uses and scored something like 98% integrator. On the Working Genius, Tenacity is one of mine — getting things done quickly. So I think I just finally found that it’s a natural skill for me.
That hunger to jump in—was there a moment it really got tested?
Survival Frog was a pressure cooker, honestly. We were about 30 people when I started, and the company was losing money and didn’t even know it. We’d brought on Chris Hallberg as our implementer right around then, and as soon as we got serious about right person, right seat, everything that was actually going on came to the surface. Some big, tough decisions had to be made — we went through two rounds of layoffs and ended up going from about 30 people down to five.
It was so fast that it shot me straight into the integrator and leadership role. My personality was already “I finished my work, what else can I do?” — so when I saw what needed to get done, I just jumped in. The visionary saw that hunger, and from the very beginning we had open, honest conversations. I’d say “yeah, I can do that, no problem,” and at the time it really was no problem; I loved it. I was instrumental in helping get the company back to profitability. Then we made it through COVID — being in the survival space during a pandemic was quite the adventure — and we grew the whole thing back up together. The visionary even wrote a book about the turnaround.
You were an integrator inside companies for years. What made you go fractional?
I came to it during my sabbatical — I had some time to think while I waited on jaw surgery — and my husband asked a great question: what’s to stop you from duplicating the problem that caused your lockjaw by just saying yes to three visionaries instead of one? So I got clear up front that I’d do this with real boundaries.
What I’d learned in those full-time seats is that the integrator role in most companies — not all, but most — doesn’t actually need a full-time, 40-hour-a-week person. The fractional model works so well because the integrator can come in, do the integrator things strongly, own a couple of Rocks, hold the leadership team accountable, and really move the company forward the way EOS designed it.
A full-time integrator role is kind of like a marriage — you’ve committed, so you’ll power through even when there are red flags. Being fractional gives you more freedom to draw boundaries and ensure you’re really creating rocket fuel that works for both sides. You get to know the visionary, and there’s so much more freedom, faster trust, and faster mutual respect. I’m always coming from “if this isn’t working, we don’t have to force anything,” which is freeing for everyone. I took a fractional masterclass from Raquel Castillo right when I launched that gave me the practical tools to set it all up — and I’m absolutely loving it.
Before Strety, what were you using to actually run EOS?
At Survival Frog we did everything out of Google Sheets, with a little Trello for project management. We kept it simple.
In my next full-time Integrator role at Sunday Golf, they’d self-implemented and one of the initiatives was keeping software costs low. They were already on Asana, so I did some research and figured I could build out about 90% of what I needed right there. I built our Level 10 Meetings in Asana, created People Analyzer templates in Google Sheets, and ran our quarterlies and annuals out of Asana too. It worked, and I loved being able to assign a To-Do straight out of a meeting. That feature is actually one thing I love about Strety now — it’s that, and then some.
How did Strety first get on your radar?
My integrator forum. I’d heard of Ninety, but I hadn’t really been in it, and honestly I’d heard some things that didn’t make me eager to jump in. Then everybody in my integrator forum started talking about this Strety — I was like, what’s this Strety everyone keeps mentioning?
This was the summer before I went fractional, during my mini sabbatical. I had a one-on-one with one of the integrators in my forum, Dana Johnson, and he walked me through the whole thing. I’m pretty sure my jaw was open the entire time. I was like, this is so cool — I could get rid of Asana, I could get rid of my spreadsheets, I could get rid of all these things. It’s all in one place. Raquel’s masterclass introduced it to me again, and that’s where I learned I could set up a coaching portal for my clients.
You were already running everything in Asana when you found Strety. What made you cut over completely?
For about a month I was running my business out of Asana and trying to use Strety alongside it. I think Asana is a great platform. But then I realized: everything I’m using Asana for, I can do in Strety. So one day I just cut everything over and cut Asana out, and it was actually way better. I could build my priority list, keep everything organized, and have all my clients’ stuff in one place.
The less software I have to open, the better. It’s just going to make me more efficient — less clicking, easier for our brains than going to this system and then that system.
When you were evaluating, what made Strety stand out from the other options?
Two things. One, the other integrators’ excitement — the feedback in the community was just that Strety is amazing, and it says a lot when people keep saying good things with no reason to unless it’s true.
The other was the team. My limited experience with two other softwares that I tried reaching out to were that it kind of felt like you’re too small to talk to. When I reached out to one of the other softwares in particular to learn more, I totally got ghosted.
With Strety it was the opposite — the support is right there about anything, and it’s that help-first EOS mindset of “how can we help you?” Dana told me to just message the chat and they’d get right back to me, joking that since they’re growing it might take two minutes now instead of one. I’m like, no, it’s still one minute. As an integrator working with people all day, that’s a huge selling point for me.
You bring Strety to your clients now. How do they react?
So far every single client has either started on Strety because they had nothing, or moved over from something else. My karate studio client had nothing — they’d sort of self-implemented but were basically running on their own. They said, “How did we not have this before?” The Visionary was so excited because he always had ideas and issues popping up, and I showed him he could put Strety on his phone and get it out of his brain, and then it’s just sitting on the Issues List when we have our meeting.
Another client is an event rentals company out of Texas that was on Ninety. But when they were on Ninety, it wasn’t being used — and that’s the pattern I keep seeing. I had one prospect where I said straight up, if you’re going to stay on Ninety, I’m not the person for you. They told me I was the second person who’d said that. The funny part is I later found out the first person was another integrator I’d told about Strety — I just didn’t know it at the time.
What’s the biggest benefit of getting out of spreadsheets and a general project tool into something built for EOS?
With spreadsheets, you get this overwhelm — when a business has a hundred of them, are they even being used? I love spreadsheets and sometimes they’re needed, but getting Followed By All across a team is a real challenge when everything’s scattered.
A purpose-built system tracks everything. You can actually tell whether people are getting their To-Dos done. It keeps things cleaner and more organized, and if you still need a spreadsheet you can attach it. I’ve found Followed By All so much easier to accomplish when you have a centralized system everybody understands and is actually using.
You run several clients at once with Strety. How does the platform handle that?
I run my entire Fox Ops business out of Strety — I’m in it every single day, plus I’m in each of my clients’ instances. The coaching portal lets me keep different clients in one place. For one client who isn’t on EOS, where I’m doing more of a fractional COO project and they’re on Notion, I just built out a project in my own instance to keep their work organized. I love the external users feature too, and I’d bring a client’s whole team in that way for a formal engagement.
For the clients migrating off another tool, how did that go?
The team has been amazing. As soon as an account gets initiated, they reach out and help with setup and any migration. A lot of the time the company wasn’t using everything in their old tool anyway, so I’ll say we actually don’t need to migrate all of it — just bring over what matters and make it cleaner.
You’ve worked both with an EOS Implementer and at a self-implemented company. How does working with an Implementer (or not) change the integrator’s job?
There are a lot of differences, and implementers provide so much value. The integrator role can be very lonely, and an implementer is almost like a cheerleader — even just a quarterly touchpoint helps you support the company and the visionary on a deeper level.
At self-implemented companies I still lead the quarterlies and annuals, which I enjoy, but the hardest part is that you’re trying to participate while you facilitate — keeping everybody rowing in the same direction at the same time. When you have an Implementer, I can fully participate and add value, which matters because the integrator seat is incredibly valuable. I always recommend working with an implementer — everyone I’ve worked with does a phenomenal job. Lisa González, Strety’s Implementer, is awesome and another Denver person — along with another couple of Implementers I love working with, Byron Attridge and Amanda Matthews.
The integrator seat can be isolating. Where does community fit in for you?
It’s why I keep my forum going. I founded the Focused Integrator Forum in 2023 — it’s small and intentional, virtual, monthly, everything’s confidential, because the goal is safety, belonging, and mattering with other integrators. I also have a little Marco Polo group with two other fractional integrators where we bounce ideas around. I’m also planning to be at Strety’s Integrator Summit, which will be a great opportunity to connect with more integrators in-person.
Since going fractional, I honestly have never felt the isolation some people warn about. People say they miss having a team, but my cup is very full — I’ve got my integrators and I’ve got my client teams.
Time for some marketing 😎: If you’re tired of toggling between spreadsheets, project tools, and a meeting platform that don’t talk to each other — there’s a better way. Try Strety free for 30 days — no credit card required (and no more hopping on and off tabs).